Which of the following is NOT a variable used in profiling and targeting for solicitations?
a. Geography
b. Demographics
c. Psychographics
d. All of the above
e. None of the above because it would be illegal to do so
d. All of the above
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When goods are defective and the buyer provides the seller with notice, which of the following remedies is applicable?
A. The buyer can claim only incidental damages. B. The buyer cannot recover damages and can only get the reimbursement amount that the seller thinks is reasonable. C. The buyer is entitled to only consequential damages. D. The buyer can recover the difference between the value of the goods received and the value the goods would have had if they had been as warranted.
If a manufacturer ships merchandise to a retailer on consignment, the unsold merchandise should be included in the inventory of the
A) consignee B) retailer C) manufacturer D) shipper
If a criminal client agrees to plead guilty to a lesser crime and thereby receive a lesser sentence, that client is agreeing to:
A) a plea bargain. B) a plea trial. C) a plea booking. D) a plea summons.
When determining the top most valuable global brand in 2015, three criteria were used: (1) the financial performance of the branded product, (2) the ability of the brand to draw a premium price or significantly impact the company's profits, and (3) the
A. amount of money spent in order to promote the product. B. role the brand plays in influencing consumers. C. role the brand plays in corporate philanthropy efforts. D. length of time the product has been on the market. E. number of competitors competing against the product.