Answer the following statements true (T) or false (F)
1. Ad professionals need to be creative, not flexible.
2. It is better to not be well read, or else, your ideas may be stolen rather than inspired.
3. Creativity is more inspiration than strategy.
4. The basic principles for ad copywriting and news writing are essentially the same.
1. FALSE
2. FALSE
3. FALSE
4. TRUE
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Thegreatest depth offield is captured bya
a. telephoto lens b. normal lens c. zoom lens d. wide anglelens
Define Halo Effect. How could the halo effect shape your relationships with others?
What will be an ideal response?
Answer the following statement(s) true (T) or false (F)
1. The most appealing definitional approach for family communication scholars is the transactional approach. 2. Aunts and uncles are considered part of the family of origin. 3. Every nuclear family also is a small family subgroup within a larger family conceptual group. 4. Some families are more discourse dependent than others; having to account for how they are family or why their family is different from the traditional family form.
A celebrity is charged and jailed after driving under the influence and causing an accident. The celebrity hires a PR professional to develop a response to the situation. Which theory is most applicable for this situation?
a. excellence theory b. image restoration theory c. inoculation theory d. principles of influence theory