Which of the following promotional tools is the most effective in building up buyers' preferences, convictions, and actions?

A) mass-market advertising
B) sales promotion
C) segmented advertising
D) personal selling
E) public relations


D

Business

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The output of the detailed design phase of the Systems Development Life Cycle (SDLC) is a

a. fully documented system report b. systems selection report c. detailed system design report d. systems analysis report

Business

Which of the following statements is true of a tiered reward structure?

A. It provides an incentive for customers to consolidate their purchases with one retailer to reach the higher tiers. B. A tiered reward structure charges customers who use services. C. It helps retailers determine which products customer purchases during a single shopping trip. D. Customers belonging to the same tier form a retail brand community. E. It uses software to discover new insights into the buying patterns of customers using large databases.

Business

The rejection region is the set of sample data that leads to the rejection of the alternative hypothesis.

Answer the following statement true (T) or false (F)

Business

________ are courts that hear matters of a specialized or limited nature

A) General-jurisdiction trial courts B) Inferior trial courts C) Intermediate appellate courts D) Chancery courts

Business