Briefly explain the major sales promotion tools
What will be an ideal response?
Consumer promotions include a wide range of tools—from samples, coupons, refunds, premiums, and point-of-purchase displays to contests, sweepstakes, and event sponsorships. Marketers also promote their brands through event marketing. They can create their own brand-marketing events or serve as sole or participating sponsors of events created by others.
Trade promotions can persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers. Manufacturers often have to offer price-offs, allowances, buy-back guarantees, or free goods to retailers and wholesalers to get products on the shelf and, once there, to keep them on it.
Business promotions are used to generate business leads, stimulate purchases, reward customers, and motivate salespeople. Business promotions include many of the same tools used for consumer or trade promotions.
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What will be an ideal response?
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What will be an ideal response?
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