A company has moved into the "marketing company era" when, in addition to short-run marketing planning, the total company effort is guided by the marketing concept.
Answer the following statement true (T) or false (F)
True
The marketing company era is a time when, in addition to short-run marketing planning, marketing people develop long-range plans and the whole company effort is guided by the marketing concept.
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The ______________________________ data contains summarized information of all an organization's business event data
Fill in the blank(s) with correct word
The only classifications used for descriptive studies are in the following three categories: 1 ) sales, 2 ) consumer perception, and 3 ) behavior studies
Indicate whether the statement is true or false
Merchandise subject to terms 3/10, n/30, FOB shipping point, is sold on account to a customer for $18,000. The seller paid transportation costs of $1,500 and added that amount to the invoice. The seller issued a return of merchandise memorandum for $4,000 prior to payment. What is the amount of the cash discount allowable to the buyer?
a. $1,160 b. $420 c. $1,305 d. $435
Carl was dealing with a difficult ethical problem. Unsure what to do, Carl asks Andrei his opinion about the situation. It appears Carl is using the ______ ethical approach.
A. Golden Rule B. four-way test C. stakeholders’ approach D. discernment and advice