Millie's Flowers Company in Tulips, Ohio, uses an e-commerce software program on its website to allow customers to enter their own orders for flowers that are delivered by the end of the next business day. Millie's Flowers follows a(n) ____ model.
A. B2B
B. business-to-customer
C. B2C
D. Internet
E. online customer focus
Answer: C
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Explain equivocality.
What will be an ideal response?
Indicate whether each of the following statements is true or false.Employees often find that budgets are constraining and limiting.Budgets establish standards by which performance is evaluated.The attitudes and actions of upper-level management have little impact on the effectiveness of a company's budget.Participative budgeting means that a company's budget should be prepared with the input of lower-level employees.In preparing a budget, information flows occur only from the bottom up.
What will be an ideal response?
Because of potential difficulties when seeking advice from experts, it is best to use interviews with experts when conducting marketing research ________
A) for industrial firms B) for products of a technical nature C) in situations where little information is available from other sources D) all of the above
All of the following are helpful tips to deliver a bad-news message personally in the workplace except A) consider taking a partner if you fear a "shoot the messenger" reaction
B) focus on the future and avoid discussing the past or the present. C) think about timing and do not deliver bad news on a Friday afternoon. D) prepare and rehearse; outline what you plan to say.