It is more costly for firms to try to attract new customers than it is to build a strong relationship with existing customers.
Answer the following statement true (T) or false (F)
True
Trying to get new customers by taking them away from a competitor is usually more costly than retaining current customer relationships by really satisfying their needs.
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Parsa Inc. reported the following results from last year's operations: Sales$14,000,000Variable expenses 9,500,000Contribution margin 4,500,000Fixed expenses 3,800,000Net operating income$ 700,000Average operating assets$7,000,000At the beginning of this year, the company has a $1,100,000 investment opportunity with the following characteristics: Sales$1,980,000 Contribution margin ratio 40% of salesFixed expenses$653,400 The ROI for this year's investment opportunity considered alone is closest to:
A. 21.2% B. 7.0% C. 12.6% D. 72.0%
Which of the following is considered to be the most important skill for a paralegal conducting an interview with a client?
A) Dedication B) Computer C) Communication D) Delegation
What is the likely advantage of using online focus groups in marketing research?
A. Domination of the group by an aggressive individual is less likely to happen. B. The participants are always the representative of the broader target market. C. People may not feel free to express their honest thoughts in groups. D. The conclusions reached through a session do not vary depending on who watches it. E. The results of the research can be measured objectively.
The OTA sector is becoming increasingly consolidated. For example, in 2015, Expedia purchased which company for about $1.3 billion?
a. TUI b. Thomas Cook c. Orbitz Worldwide d. Expedia