Automobiles and gas are examples of complementary products
Indicate whether the statement is true or false
TRUE
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Which of the following statements is TRUE of repositioning?
A. It involves targeting a large portion of a small market. B. It involves understanding the marketing mix approach necessary to change present consumer perceptions of the product. C. It advocates that firms should direct energy and resources into establishing a learning relationship with each customer. D. It is popularly called a focus strategy or a niche strategy. E. It involves developing different value offerings for different targeted segments.
The Japanese term Seiketsu is associated with which of the (English) Five-S’s?
a. Sort b. Set in order c. Sweep d. Standardize
The operational parameter concerned with the number of units completed per unit time (such as per week or per month) is
A) production rate. B) workforce. C) overtime. D) backlog.
Which of the following does Saul Gellerman believe is ineffective for preventing company ethical lapses?
a. Ethics training b. Screening out unethical employees c. Both a and b d. None of the above