Which of the following statements is TRUE of repositioning?
A. It involves targeting a large portion of a small market.
B. It involves understanding the marketing mix approach necessary to change present consumer perceptions of the product.
C. It advocates that firms should direct energy and resources into establishing a learning relationship with each customer.
D. It is popularly called a focus strategy or a niche strategy.
E. It involves developing different value offerings for different targeted segments.
Answer: B
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Google purchased ________, an advertising exchange where websites put space up for auction and ad agencies bid to place ads for their clients.
A. ClickBot B. eBay C. YouTube D. DoubleClick E. AuctionHit
When Lucifer joined his company as CEO, he instituted an organization-wide focus on understanding the requirements of customers, making sure that everyone in the organization understood the customer marketplace. Lucifer was practicing ________.
A. a human resources policy B. a product reflow C. an organizational reorganization D. a culture modification E. a customer orientation
Overproduction______.
a. contributes to unnecessary inventory b. contributes to shorter lead times c. is an example of eagerness to serve the market d. supports the idea of sustainability
The critical chart process for an Internet-based business is ________ for a manufacturing business.
A. the same as that B. somewhat simpler than C. more complex than D. none of these