When describing how you view a situation, it is most effective to __________.

A. use sarcasm to take some negativity out of the situation
B. increase your level of vocal intensity to maintain the listener's interest
C. use exasperated facial expressions to communicate emotions
D. calmly and confidently deliver the message


Answer: D

Communication & Mass Media

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_____ cues are designed to enable a person to continue the role of speaker

A) Backchanneling B) Turn-denying C) Turn-maintaining D) Turn-yielding

Communication & Mass Media

A cellular company with a successful business history wants to launch a new product. The company explains that with the new phones, customers will be able to access a wide range of services at a low cost

To promote the reliability of its new phones, the company publishes a feature story that describes how thousands of satisfied customers have been using these phoneswith very little repair and maintenance required. What type of feature has the company come up with? a. Case study b. Application story c. Research study d. Personality profile

Communication & Mass Media

A federal court ruled in 2003 that a city could not ban soliciting and leafletting on a downtown pedestrian mall unless the city could justify it under the strict-scrutiny standard. The case:

a) S.O.C. v. The Mirage; b) City of Las Vegas v. ACLU; c) Harman v. City of New York; d) Venetian Casino Resort v. Local Joint Executive Board of Las Vegas; e) Costco Companies v. Gallant.

Communication & Mass Media

Selectivity suggests that a person will chose ideas and messages that reinforce already believed, known, or liked

Indicate whether the statement is true or false.

Communication & Mass Media