Each of the following is one of the 4 Ps EXCEPT ________
A) price
B) product
C) promotion
D) place
E) planning
E
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Which of the following is more concerned with how a particular product category is selling rather than a particular brand?
A) manufacturer B) salesperson C) retailer D) jobber
Who created the formula for the expectancy theory?
a. B. F. Skinner b. David McClelland c. Victor Vroom d. J. Stacy Adams
Within psychology, first impressions are often related to a research term, thin-slice judgments. This means that,
A. customers do not judge the salesperson quickly. B. we are actually processing information quite slowly. C. we are consciously aware of our decisions (90 percent or more). D. our judgments about buying decisions never occur automatically. E. our decisions or judgments about someone or something occur automatically.
While being interviewed for a job you really hope to be offered, the interviewer asks you about your marital status. What is the most effective way for you to handle the question?
a. Refuse to answer because it is your legal right to do so. b. Attempt to answer the primary concern that motivated the question. c. Answer it to be polite and take your chances with the effects it may have. d. Let the interviewer know by changing the subject that you know the question is illegal and you do not intend to answer it.