Penetration pricing is a pricing strategy in which a new product's initial price is set relatively low in order to gain a large market share.
Answer the following statement true (T) or false (F)
True
This statement correctly describes penetration pricing as a pricing strategy.
You might also like to view...
Integrated Computers, Inc. wants to compile a profile of the customer it will target in its next promotional mailing. What environment would this be found in?
A. Internal B. Task C. Work D. General E. None of these
When communicating with multilingual audiences, what effect do visual aids create in a document?
A) Visual aids can replace text and aid in communication. B) Visual aids can add color and lighten the look of the communication. C) Visual aids can be a distraction when the audience is focused on translation of text. D) Visual aids can lead to misunderstanding in the interpretation of the content. E) Visual aids can distract from the formatting of the document.
The primary channel that consumers use to interact with brands today is A) e-mail
B) focus groups. C) mall and shopping center surveys and sample booths. D) direct mail.
An agent has implied __________ authority to do any act that usually accompanies the transaction for which the agent is authorized to act
A) express B) apparent C) customary D) incidental