Why did the FDA take Coca Cola to court in 1911??
a. ?Because one of Coke's ingredients was cocaine.
b. ?Because one of Coke's ingredients was caffeine.
c. ?Because of illegal hiring practices.
d. ?Because of irregularities in the pricing of their stock.
e. ?Because they made unsupported claims in advertising.
b
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What is responsible for sharpening contrast at visual borders?
A. Receptive fields B. Lateral inhibition C. Retinal disparity D. The direction in which the light shines
If the construct good-bad can be applied to many different experiences, it:
a. has a narrow range of convenience b. has a broad range of convenience c. is impermeable d. is preemptive
The __________ approach to persuasive methods for changing attitudes describes the conditions under which people tend to change their attitudes.
a. Yale attitude b. elaboration likelihood model c. foot-in-the-door technique d. initiation
Which of the following is FALSE regarding the central route to persuasion in the elaboration likelihood model?
A) Consumers exhibit high involvement with the product, message, or decision. B) Consumers exhibit strong attention focused on central, product-related features and factual information. C) Consumers experience conscious thoughts about product attributes and use outcomes. D) Persuasion operates through classical conditioning. E) Persuasion generally alters product beliefs.