Unlike more traditional promotional messages, those written for social media
A) are less interactive.
B) enable companies to engage in conversations about their products and services.
C) allow for less transparency and openness with customers.
D) save money by allowing companies to rely on the news media to distribute important messages.
E) are more persuasive.
Answer: B
Explanation: B) Persuasion for social media is an interactive conversational process in which companies initiate and facilitate conversations in a networked community of customers, journalists, bloggers, and other interested parties.
You might also like to view...
According to Bossidy and Charan, which business process is most important for effective execution?
A. Strategy B. People C. Alignment D. Operations E. Research
After collecting the relevant information, the next step in the marketing research process is to ________
A) develop the research plan B) define the problem and research objectives C) present the project report D) make the final decision E) analyze the acquired data
The criteria for liability recognition include(s):
a. the item represents a present obligation, not a potential future commitment or intent. b. the obligation must exist as a result of a past transaction or exchange, called the obligating event. c. the obligation must require a probable future economic resource that the firm has little or no discretion to avoid. d. the obligation must have a relevant measurement attribute that the firm can quantify with sufficient reliability. e. All of these answers are correct.
Briefly define the characteristics of an effective goal.