________ consists of strong short-term incentives that invite and reward quick responses from customers
A) Public relations
B) Personal selling
C) Advertising
D) Sales promotion
E) Direct marketing
D. Sales Promotion
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Http
a. is the document format used to produce Web pages. b. controls Web browsers that access the Web. c. is used to connect to Usenet groups on the Internet d. is used to transfer text files, programs, spreadsheets, and databases across the Internet. e. is a low-level encryption scheme used to secure transmissions in higher-level () format.
Used well, words can cause an audience to feel intensely, overcoming their______.
a. antipathy b. apathy c. anxiety d. differences
The two culture-building roles of a company's stated values and ethical standards are to
A. provide a basis for designing culture-supportive incentive compensation plans and reinforcing the appropriateness of particular ethical and moral actions. B. foster a work climate where company personnel share common and strongly held convictions about how the company's business is to be conducted and to provide them with guidance about how to do their jobs, steering them toward both doing things right and doing the right things. C. steer company personnel toward doing the right thing and convince outsiders that the company is socially responsible. D. communicate the company's good intentions and establish a corporate conscience. E. confirm the integrity of company personnel and signal the above-board nature of the company's business principles and operating methods.
?The Boston Consulting Group's model serves as a diagnostic tool to spotlight strategic business units that have an opportunity to grow rather than as a guide for making strategy prescriptions.
Answer the following statement true (T) or false (F)