The use of publicity gained acceptance around 1900 with the launch of the first U.S. publicity agency, the Publicity Bureau

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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The commonly held idea that competent communicators should be ethical communicators best illustrates a(n)

A) attitude. B) belief. C) hierarchy. D) value. E) altruistic philosophy.

Communication & Mass Media

A graphic, usually designed on a computer or drawn on poster board, showing the parts of an object or organization or the steps in a process is called a __________

Fill in the blanks with correct word

Communication & Mass Media

Which of the following statements is NOT TRUE regarding news releases?

a. Every PR practitioner must know how to write one. b. It is very straightforward and uncomplicated written tactic. c. It is written to gradually build up to the most important information. d. It should convince an editor to assign a reporter to write a story.

Communication & Mass Media

Which of the following is not considered as gesture-inhibiting stances?

A. The bear hug B. The flesh wound C. The fig leaf D. The supplicant E. The golf swing

Communication & Mass Media