Jane is trying to convince her roommates to attend the Take Back the Night Rally with her, a national event to raise awareness about sexual assault. She mentions that she goes because it is a way for her to publically show how important it is to her that the women in her life including are friends live in a world where they are safe from being assaulted. Which technique is Jane using?

a. Inducing Feelings of Hypocrisy
b. Inducing Feelings of Guilt
c. Enhancing the Perceived Relevance of the attitude
d. Enhancing feels of self-efficacy


c. Enhancing the Perceived Relevance of the attitude

Communication & Mass Media

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Which of the following refers to the attachment style that develops when a caregiver is disinterested, rejecting, or abusive?

a. fearful b. dismissive c. secure d. anxious e. ambivalent.

Communication & Mass Media

Nurzhan is working on a speech for his debate class. For his specific purpose statement, he has decided on "Convince listeners to buy electric cars." Is this a good purpose statement or, if not, what is wrong with it?

A. This is a good statement of specific purpose. B. This statement is too trivial. C. This statement is too broad. D. This statement is too vague.

Communication & Mass Media

When deciding how to dress for a speech, you should

a. determine what the accepted attire is for the occasion. b. buy a new outfit to increase your confidence. c. dress more casually than usual so you will be comfortable. d. wear bright colors and jewelry so the audience’s attention will be on you.

Communication & Mass Media

The integration, for a fee, of specific branded products into media content is

A. message corruption. B. product placement. C. in-content marketing. D. narrowcasting.

Communication & Mass Media