Drew works with a company that manufactures hair care products
When a new product is launched, he sends out a direct mail piece that addresses each recipient by his or her first name, includes the names throughout the letter, and refers to localized information pertaining to each contact. Which aspect of direct mail did Drew use?
a. Personalization
b. Target-specialization
c. Cost-effectiveness
d. Clutter-worthy
A
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An organizational culture that adopts a low risk and rapid pace for feedback and rewards is known as a ______ culture.
A. bet the company B. process-oriented C. tough-guy, macho D. work hard, play hard
Which of the following statements about the relationship between CMC (computer-mediated communication) and interpersonal communication is FALSE?
A. Many young adults connect with their parents through social media. B. CMC establishes stronger friendships than does traditional face-to-face contact. C. In families that tend toward secretiveness, children tend to reject parental requests for Facebook access. D. New mothers are more likely than new fathers to turn to social media to share the experience of transitioning to parenthood.
When we listen to a speaker, we ________, or assign meaning to, the sender's words and actions.
A. react to B. encode C. provide feedback to D. decode
A relativistic ethical theory argues that there is only one right way of behaving
Indicate whether the statement is true or false