Starbucks has signed a contract with a television production company to have its brand featured prominently in a new situation comedy about empty nesters
The conditions of the agreement state that the situation comedy will feature only the Starbucks brand of coffee. What kind of advertising technique is being used in this example?
A) geofencing
B) advertainment
C) product placement
D) vertical integration
E) subliminal advertising
C
You might also like to view...
Klint Microsystems, a microprocessor manufacturer, was contracted by Zeitar Studios to manufacture specially designed microchips to be used in an audio engineering process. Zeitar was to pay Klint $300,000 as per the contract
Klint decided to redesign their existing microchips and make them suitable for Zeitar. While the finished microchips were being shipped via a carrier, Klint was informed of Zeitar's insolvency. Klint cancelled the shipment before it was delivered. Klint then resold the chips to another studio where they had to settle for $150,000 as the chips were now only suitable for specific audio engineering processes. What legal action can Klint take against Zeitar? A) sue and recover lost profits B) sue to recover purchase price C) get a court order asking for specific performance D) exercise the buyer's right to cover
Robert likes the kind of work he does in his office. He proactively seeks and accepts responsibility whenever the opportunity comes up. His firm exercise of self-control also helps him to successfully meet the company goals. This scenario is reflective of the assumptions of _____.
A. Theory X B. Theory Y C. expectancy theory D. equity theory
________ provide the tool for developing use cases
A) Use case templates B) Use case diagrams C) Use case scenarios D) Use case goals
According to PMI's "Code of Ethics and Professional Conduct", project managers should exhibit all of the following behaviors EXCEPT:
a. authority - exert economic and political power b. fairness - make decisions and act impartially c. honesty - understand the truth and act in a truthful manner d. responsibility - take ownership for decisions