Instead of simply saying, ?The dog slept on the chair,? Emily said, ?The lethargic dachshund
snoozed contentedly on the overstuffed armchair.? This best illustrates what principle of
effective verbal delivery?
A) use unbiased words B) use vivid words
C) use simple words D) use correct words
B
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Here’s a legal citation: 419 U.S. 245 (1974). What does “U.S.” tell you about the case?
a) absolutely nothing; b) that it is a U.S. Supreme Court decision; c) that it is a U.S. District Court case; d) that it is a criminal case, not a civil case; e) that the U.S. government lost the case in 1974.
According to corporate executive Matthew Gonring, a successful strategy for developing a successful IMC campaign is ________
A) the creation of shared performance measures B) the use of mass marketing techniques C) the development of a global communications strategy D) the use of broad evaluative measures that cover all audiences E) exercising regularly and drinking three glasses of milk daily
Ponerse los zapatos de otro is a Spanish phrase that means to "walk in another's shoes" and perceive the world as others perceive it. This phrase illustrates
a. that people can use their imagination and engage in perspective-taking. b. that people's perspectives are the same no matter the culture. c. that motivation has nothing to do with understanding others and their behavior. d. the less people understand each other's point of view, the more they can adjust their communication. e. every language has the same proverbs.
A speaker's connectives should make clear the organizational structure of the speech.
Answer the following statement true (T) or false (F)