Cooking for Collin, a small manufacturer of holiday cakes, sells its product through independent retailers and mail-order marketing. Cooking for Collin is relying on
A. a direct channel of distribution.
B. an indirect channel of distribution.
C. a dual distribution channel.
D. a multiple-outlet distribution channel.
Answer: C
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The increasing importance of the European Union (EU) as a regional market has prompted a number of companies to change their organizational structures by setting up regional headquarters there
Indicate whether the statement is true or false
There are several problems associated with the test-retest approach to determining reliability. If measuring respondents' attitude toward low-fat milk may cause them to become more health conscious and develop a more positive attitude toward low-fat milk, then there is a problem with ________.
A) the time interval between testing B) the initial measurement altering the characteristic being measured C) it being impossible to make repeated measurements D) the first measurement having a carryover effect to the second or subsequent measurements
An accountant explains how to construct a “CD ladder,” a technique that enables investors to benefit from the high interest rates of long-term certificates of deposit without losing access to their money for overly long periods of time. This is an example of which type of informative presentation?
a. exploratory b. explanatory c. descriptive d. demonstrative
Which of the following best defines a merged corporation?
A) a corporation that is absorbed in the merger and ceases to exist after the merger B) a corporation that is absorbed in the merger and continues to exist after the merger C) a corporation that is not absorbed in the merger but acquired stake in the surviving corporation D) a corporation that is not absorbed in the merger but is owned by a parent company