Answer the following statement(s) true (T) or false (F)
1. The term “donor-centered” means that fundraisers should review their lists of prospects every day.
2. Donors give more if they see, or are told, that others have given.
3. It is best not to tell donors what others have given because they will not give if they think the organization’s needs already have been met.
4. Privately-held business firms are generally not good prospects for charitable gifts.
5. The “theory of magic buttons” holds that if we can just identify donors with the right characteristics and send them the right message, giving will automatically result.
1. False
2. True
3. False
4. False
5. True
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Business-to-business marketing differs from consumer marketing in that business-to-business marketing ________
A) is targeted at many individual and household customers B) relies upon frequent impulse purchases C) emphasizes advertising more than any other element of the promotion mix D) typically involves competitive bidding and price negotiations E) usually has one person involved in purchase decisions
An account is said to have a debit balance if
A) the amount of the debits exceeds the amount of the credits B) there are more entries on the debit side than on the credit side C) its normal balance is debit without regard to the amounts or number of entries on the debit side D) the first entry of the accounting period was posted on the debit side
The outermost layer of the box model is the ________
a) padding b) border c) margin d) float
What concurrent processing problem occurs when a transaction reads a changed record that has not been committed to the database?
A) Nonrepeatable reads B) Phantom reads C) Dirty reads D) Serialized reads E) Unlocked reads