Sales promotion expenditures increased as a percentage of budget expenditure for a number of years, although its growth has recently slowed. Which of the following is a factor that has contributed to the growth of sales promotion expenditures?
A) many brands have come to be seen as dissimilar
B) the efficiency of advertising as a promotion has improved
C) the trade demands more deals from manufacturers
D) consumers have become less price-oriented
E) the number of brands in the market has decreased
C
You might also like to view...
What is defined as the process through which people organize and interpret sensory information to give meaning to their world?
A. perception B. attitude C. attribution D. judgment
When the FASB considers the effects of an accounting standard:
a. the only costs it considers are auditing costs. b. it considers benefits primarily in terms of the information needs of the stock market. c. it is not concerned with producer costs. d. it is primarily concerned with the effects of the standard on small or non-publicly listed firms.
Canberry Corporation had net income of $110,000, beginning total assets of $820,000 and ending total assets of $730,000. Its return on total assets is:
A. 745% B. 14.2% C. 664% D. 13.4% E. 15.1%
The ________________________ is based on all associations between the brand, and the cognitive and affective elements in the consumers' minds.
a. Brand attributes b. Brand personality c. Brand identity d. Brand image