Which of the following is an operational definition of "heavy television viewers?"
a. People who believe the "real world" is just like the world they see ontelevision
b. People who watch too much television
c. People who watch television programming with profound social content
d. People who watch four or more hours of television a day
d
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Campaign strategies should all hinge on which one of the following?
a. message b. audience c. medium d. campaign objectives
Which of the following kind of supporting materials does NOT need a citation?
A) statistics B) quotations C) important ideas D) hypothetical instances
What is a popular phrase like "silence is golden" called?
a. a maxim b. an ideograph c. an old saying d. a simile
Someone who criticizes or opposes something in order to provoke a discussion or an argument is called a(n)
A. devil's advocate B. challenger C. arguer D. debater