Which of the following items is qualitative?
A. Book value of the existing machine
B. Cost of new machine
C. Degree to which the new machine can be integrated with existing machinery
D. Depreciation of existing machine
Answer: C
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Durable products normally require less personal selling and service and less seller guarantees than nondurable goods
Indicate whether the statement is true or false
Becky wants to buy a new cell phone. She asks her tech-savvy friends to recommend a good phone that is light in weight and easy to use. In this scenario, Becky is obtaining information using a(n) _____ information source
a. unbiased b. internal c. nonmarketing-controlled d. marketing-controlled
The two modes of transportation are ______.
a. basic and advanced b. advanced and intermodal c. basic and intermodal d. government regulated and not regulated
State and federal transportation agencies may issue regulations that conflict. When a state regulation conflicts with a federal regulation
a. the federal regulation takes precedence. b. the state regulation takes precedence. c. the regulations are mutually void. d. the regulations are of equal effect.