The objective of the CRM process is to
A. expand services.
B. analyze market trends.
C. develop loyalty and repeat-purchase behavior.
D. extend hours of operations.
E. monitor customer transactions.
Answer: C
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A static budget is used to measure the efficiency of a manager whereas a flexible budget is used to measure the effectiveness of a manager
Indicate whether the statement is true or false
Marketers define customer value as
A. selling a product regardless of whether or not it meets a customer's needs and/or wants. B. the ability to provide a product at the lowest possible price after covering all production expenses. C. the perceived benefits, both monetary and nonmonetary, that customers receive from a product compared with the cost associated with obtaining it. D. being able to sell products that generate little to no customer returns or complaints. E. providing a product or a service to a customer such that he or she will purchase that same product or service again in the future.
The final paragraph of a request should not
A) sound friendly and positive. B) offer to reciprocate. C) take the reader's cooperation for granted. D) state and justify when the information or action is needed. E) show appreciation for the assistance to be provided.
A petty cash fund was established with a $600 balance
It currently has cash of $130 and petty cash tickets as shown below: Travel expense $115 Office supplies expense 310 Equipment rental expense 45 Which of the following would be the journal entry to replenish the Petty Cash account? A) debit various expenses $470; credit Cash $470 B) debit various expenses $470; credit Petty Cash $470 C) debit Cash $130; credit various expenses $130 D) credit Petty Cash $470; debit Cash $470