In what ways does an individual's personality affect his or her buying behavior?
What will be an ideal response?
Personality is a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations. An individual's personality is a unique combination of hereditary characteristics and personal experiences. Personalities typically are described as having one or more characteristics, such as compulsiveness, ambition, gregariousness, dogmatism, authoritarianism, introversion, extroversion, and competitiveness. The weak association between personality and buying behavior can be the result of unreliable measures to study the link between the two, rather than a true lack of a relationship.
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