The main difference between marketing research and a marketing information system is that the MIS is an information-gathering process for specific situations whereas marketing research provides continuous data input.

Answer the following statement true (T) or false (F)


False

Business

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When you ask a friend how she is, she responds by saying, ā€œIā€™m fine,ā€ but you can tell by her expression and her tone that she is not fine. This part of the listening process is called ______.

a. interpreting b. responding c. hearing d. understanding

Business

Explain the main function of loyalty programs.

What will be an ideal response?

Business

What are the shortcomings of Max Weber's bureaucratic approach to management?

What will be an ideal response?

Business

A(n) ___________ is the voluntary transfer to a third party of the rights arising from a contract

a. negotiation of bearer paper b. negotiation of order paper c. assignment d. negotiation

Business