Describe what is meant by the term "goodwill."
What will be an ideal response?
Goodwill is the added value of a successful business that is attributable to factors such as reputation, location, and superior products. Goodwill enables a business to earn above-average profits. In other words, goodwill is the excess paid for an existing business over the appraised value of the net assets.
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Which type of brand message is exemplified by negative consumer posts on a company's Facebook page?
A. product B. unplanned C. functional D. planned E. service
Commercial accounting systems have fully integrated modules. The word "integrated" means that
a. segregation of duties is not possible b. transfer of information among modules occurs automatically c. batch processing is not an option d. separate entries are made in the general ledger accounts and the subsidiary ledgers
Although not recommended, some marketers decide to ignore market segmentation and target the whole market with one offer. This is known as ________ marketing
A) undifferentiated B) differentiated C) niche D) local E) individual
On July 1 . Riverwalk Corporation issued 2,000 shares of its $10 par common and 4,000 shares of its $10 par preferred stock for a lump sum of $80,000 . At this date, Riverwalk's common stock was selling for $18 per share and the preferred stock for $13.50 per share. The amount of proceeds allocated to Riverwalk's preferred stock should be
a. $40,000. b. $48,000. c. $54,000. d. $60,000.