Guerilla marketing involves interacting with consumers to create excitement that will spread by word-of-mouth communications
Indicate whether the statement is true or false
TRUE
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Esquire Industrial plant operates five days per week with a daily payroll of $4,000 . Employees are paid every Saturday for the workweek just completed (Monday through Friday). The last day of the month is Wednesday, March 31 . What is the effect of the correct adjustment at March 31?
a. Increases stockholders' equity and Wages Payable by $8,000 b. Increases Wages Payable and decreases Cash by $12,000 c. Decreases stockholders' equity and increases Wages Payable by $12,000 d. Increases Wages Payable and increases Wages Expense by $8,000
_____ occurs when a website receives an overwhelming number of information requests, such as merely logging on to a site.
A. Denial of service (DoS) B. Hijacking C. Global attack D. Meet-in-the-middle (MITM)
When the manufacturing department cut waste by 10%, the organization paid each member of the department $500 (a portion of the savings) as a part of the organization’s ________ program.
A. profit sharing B. gainsharing C. employee stock ownership plan D. stock option E. exit pay
Fairmount Corporation produces and sells a single product. Data concerning that product appear below: Per Unit Percent of SalesSelling price $120 100% Variable costs 36 30% Contribution margin $84 70% Fixed costs are $516,000 per month. The company is currently selling 7,000 units per month.Required:The marketing manager would like to introduce sales commissions as an incentive for the sales staff. The marketing manager has proposed a commission of $9 per unit. In exchange, the sales staff would accept an overall decrease in their salaries of $55,000 per month. The marketing manager predicts that introducing this sales incentive would increase monthly sales by 200 units. What should be the overall effect on the company's monthly operating profit of these
changes? What will be an ideal response?