As a result of time and experience we tend to see that applications that start as one-time ‘experiments’ often morph into more long-term and carefully thought-out elements that the organization integrates with all the other communication pieces it uses to reach customers. Which of the following is this an example of?
a. Social media marketing transition.
b. Social media marketing maturity.
c. Social media marketing independence.
d. Social media marketing integration.
e. None of these.
b. Social media marketing maturity.
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Identify the main advantage of the Web as an auction site
A) the size of the audience B) the ease of processing the order C) the availability of different sites D) the speed of access
Imagine that you are in charge of creating a distinctive store atmosphere with engaging experiences for a clothing retailer. What can you do to make your store stand out in the customer experience?
What will be an ideal response?
Tracing shipping documents to pre-numbered sales invoices provides evidence that:
A. Shipments to customers were properly invoiced. B. No duplicate shipments or billings occurred. C. All pre-numbered sales invoices were accounted for. D. All goods ordered by customers were shipped.
From a managerial point of view, which is the BEST advice?
a. Leave proofreading to the administrative help. b. Spot check documents for accuracy before signing them. c. Read all documents carefully before signing them. d. Key your own documents, even if you have administrative help.