In a brief essay, explain what Cambridge Analytica did and why that was controversial.
What will be an ideal response?
Cambridge Analytica is now a defunct company that collected data on Facebook users and used that information to target campaign materials on behalf of their clients. The company, along with Facebook, faced extensive criticism for using personal data without the users’ permission.
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Which one of the following does the PR practitioner use as framework for addressing organizational problems and opportunities?
a. marketplace environment conditions b. the organization’s stakeholders c. target audience research d. the organization’s mission
A major criticism of situational ethics is that
A) they do not offer flexibility in morally ambiguous situations. B) they essentially require people to predict the future. C) they remove the power of decision-making from the individual. D) they leave one prone to flip-flopping on moral issues.
Evaluate the credibility and usefulness of different sources When a source is powerfully worded and on topic, the source is credible.
Answer the following statement true (T) or false (F)
When we make deliberate choices to experience or to avoid experiencing particular stimuli, we are engaging in
A) selective set. B) perceptual set. C) limited closure. D) selective exposure. E) selective attention.