Which of the following metrics help managers measure and manage strategic initiatives?
A. Web site metrics.
B. Web site metrics, SCM metrics, SCR metrics and RBP metrics.
C. Web site metrics, SCM metrics, CRM metrics, BPR metrics and ERP metrics.
D. Web site metrics, SCM metrics, balanced scorecard metrics.
C. Web site metrics, SCM metrics, CRM metrics, BPR metrics and ERP metrics.
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________ is the mental and emotional involvement of people in group situations that encourages them to contribute to group goals and share responsibility for them.
A. Participation B. Centralization C. Empowerment D. None of these
________ is when potential respondents are alerted that they may fill out a questionnaire that is hosted at a particular Web site
A) Random online intercept sampling B) Invitation online sampling C) Online panel sampling D) Systematic online sampling E) Snowball sampling
In 2003, Home Depot's 40 Arizona stores participated with the Arizona Department of Water Resources and the cities of Phoenix, Mesa, and Scottsdale in a $1.8 million "Water, Use It Wisely" campaign. This is an example of ________.
A. societal benefit marketing B. idea marketing C. people marketing D. place marketing E. social networking
Which statement below does not describe nonverbal communication as stated in the textbook?
a. Allows transmission of subtle messages b. Risk of conveying the wrong message c. Is an important way of communicating d. Can be recorded and archived