In his highly influential book Public Opinion, __________ said the media shape the "pictures in our heads" of things we've never seen
Fill in the blank with correct word
Walter Lippmann,
Communication & Mass Media
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Narrative is another term for prestige testimony
Indicate whether the statement is true or false.
Communication & Mass Media
What was the significance of David Sarnoff’s “Radio Music Box” memo?
What will be an ideal response?
Communication & Mass Media
Most professional PR practitioners recognize that they and their organizations have ethical responsibilities to at least __________ different publics
a. 100 b. 25 c. 9 d. 10
Communication & Mass Media
The following are true about traveling except:
a. Travel creates positive feeling and goodwill for the traveler. b. Travel allows for the opportunity to meet individuals from a new culture. c. Travel affords one the opportunity to explore. d. Travel enables one to know the new culture deeply and intimately.
Communication & Mass Media