Most professional PR practitioners recognize that they and their organizations have ethical responsibilities to at least __________ different publics

a. 100
b. 25
c. 9
d. 10


D

Communication & Mass Media

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What is the multistep flow model and how does it relate to opinion leaders?

What will be an ideal response?

Communication & Mass Media

If a speaker wants to use the influence of an opinion leader for the presentation, he/she should be __________ about it

a. shy b. open c. somewhat overt d. elusive

Communication & Mass Media

Which of the following factors influence the stress response, which in turn influences the probability of injury?

a. coping resources b. personality c. history of stressors d. all of the above e. a and

Communication & Mass Media

When survey interviewers ask questions like “how is that?” or “anything else?” what important strategy are they using for eliciting complete responses?

a. They are controlling the interview b. They are probing c. They are identifying the specifications for the interview d. They are coordinating the responses

Communication & Mass Media