Bootstrapping refers to:
A. buying, renting, or leasing a prepackaged business from another company.
B. inheriting or being given a stake in a family business.
C. using low-cost or free techniques to minimize the cost of doing business.
D. funding a business online through the collective involvement of others who provide loans.
Answer: C
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Consumer-oriented promotion gives customers a reason to purchase the product. This process represents:
A) push promotion. B) pull promotion. C) horizontal promotion. D) vertical promotion.
According to the BCG growth-market share matrix, ________ are strategic business units with products that have a dominant market share in a high-growth market
A) problem children B) exclamation points C) cash cows D) stars E) question marks
Layout decisions ______.
A. are tactical decisions B. affect the cost and efficiency of manufacturing and warehouse operations C. are easily modified D. are subject to government regulations
The stages in the marketing research process must be done sequentially
Indicate whether the statement is true or false