An informative speech that explains how something works is called
A) an incident speech B) an ideas speech C) a procedure speech D) a process speech
D
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At the most basic level, the relationship between leaders and followers is all about ______.
a. transactions b. needs c. styles d. decision-making
Which of the following statements about customer relationships is true?
A) Customers who are not profitable at the beginning of a relationship are highly unlikely to become profitable. B) Small increases in customer retention rate can translate into substantial increases in a company's profits. C) Today's successful companies are more likely to take a transaction-based view than a relationship-based view. D) It costs more to retain existing customers than to recruit new customers. E) Relationship marketing focuses only on those customers who are currently profitable.
CVP analysis requires costs to be categorized as
a. either fixed or variable. b. direct or indirect. c. product or period. d. standard or actual.
Aries Travels is a company that offers holiday and travel packages. The company realizes that customer preferences vary and thus extensively customizes its packages. As there are not many competitors in the market in which Aries Travels operates, there are minimal pressures to reduce costs. Aries Travels is most likely to have adopted which of the following strategies?
A. Global standardization B. International C. Localization D. Transnational E. Harvest