Seth took part in a clinical trial in which he was given a month's supply of medication to treat his headaches. At the end of the month, he reported to his doctor that the pills had reduced both the frequency and intensity of his pain. Unknown to Seth or to his doctor was the fact that Seth had been given pills with no active ingredient. The phenomenon of improved symptoms that Seth experienced is commonly known as the
A. bias toward improvement.
B. placebo effect.
C. study participant bias.
D. experimental result.
Answer: B
Nutritional Science
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