"Democrats favor restrictions on handguns. Next, they'll be taking all of our guns away." This statement is an example of: ____________________

Fill in the blank(s) with correct word


slippery slope

Communication & Mass Media

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In the process called framing, the media selects aspects of an event for coverage in their messages, thereby shaping the audience's perception

Indicate whether this statement is true or false.

Communication & Mass Media

Four physiological tests are frequently used to measure the affective dimension. All of the following are physiological tests except:

a) Pupilometer test b) Galvanic skin response c) Brain wave analysis d) EKG

Communication & Mass Media

Why is it recommended that each specific audience targeted in a campaign need a specific communications objective and message?

a. because communications messages and audiences change over time b. It is a more cost-efficient approach. c. It allows fewer opportunities for messages to be misinterpreted. d. It enables messages to be measured for success or failure individually.

Communication & Mass Media

These are the most commonly used broadcast microphones:

A. condenser B. ribbon C. moving coil D. dynamic E. both C & D F. both A & B

Communication & Mass Media