"Democrats favor restrictions on handguns. Next, they'll be taking all of our guns away." This statement is an example of: ____________________
Fill in the blank(s) with correct word
slippery slope
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In the process called framing, the media selects aspects of an event for coverage in their messages, thereby shaping the audience's perception
Indicate whether this statement is true or false.
Four physiological tests are frequently used to measure the affective dimension. All of the following are physiological tests except:
a) Pupilometer test b) Galvanic skin response c) Brain wave analysis d) EKG
Why is it recommended that each specific audience targeted in a campaign need a specific communications objective and message?
a. because communications messages and audiences change over time b. It is a more cost-efficient approach. c. It allows fewer opportunities for messages to be misinterpreted. d. It enables messages to be measured for success or failure individually.
These are the most commonly used broadcast microphones:
A. condenser B. ribbon C. moving coil D. dynamic E. both C & D F. both A & B