All large organizations have secure information technology security systems that prevent them from being hacked.
Answer the following statement true (T) or false (F)
False
As marketing managers do more promotion and selling over the Internet, it is critical that information technology systems be robust from a security standpoint. Companies such as Sony, LinkedIn, Citigroup, Best Buy, and Walgreens are just a few of the companies whose customer data have been compromised by hackers.
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Using media time in a steady stream throughout an entire year is which type of media budget schedule?
A) continuous B) pulsating C) flighting, or discontinuous D) frequency
Which of the following are generally supplementary information required by GAAP concerning the accounting treatments used by a company?
a. A Year-End Worksheet b. Management's Discussion and Analysis c. The Report of Independent Accountants d. Notes to the Consolidated Financial Statements
The interrelated departments within a company that influence marketing decisions form the ________ environment
A) cultural B) economic C) internal D) political E) technological
For Max Weber most economic action rests on the best technically possible practice of quantitative calculation or accounting. What term does he use for this type of rationality?
a. Substantive rationality b. Formal rationality c. Multiple rationality d. Rationalities