Vutek manufactures printing machines used to print high resolution graphics for billboards, bus cards, banners, and posters. For distribution, you would expect Vutek to use a:
A. network of facilitating agents
B. horizontally integrated channel
C. reciprocal channel
D. direct channel
E. vertical marketing system
Answer: D
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IKEA has achieved global recognition by offering consumers leading-edge Scandinavian furniture at affordable prices. IKEA is delivering value to consumers who are ________
A) money constrained B) time constrained C) brand constrained D) value constrained E) self-concept constrained
Answer the following statements true (T) or false (F)
1. Promoting good customer service employees is smart because they make the best supervisors and finding their replacement is easier. 2. It is harder to promote internal candidates when specialized skills are required. 3. Since a lot of time and money is spent hiring the employee, it is best to ask a top-performer to use on-the-job training as the method to introduce them to the culture. 4. High turnover rates with servers means less productivity due to new server’s lack of experience. 5. For senior positions, one way to ensure diverse thinking in your organization is to hire away your competitor’s top performing talent.
In business-to-business channels, the functions of a merchant wholesaler are performed by a(n) ________.
A. business retailer B. sales office C. merchant broker D. commission merchant E. industrial distributor
PERT stands for Probabilistic Evaluation and Review Technique
Indicate whether the statement is true or false