IKEA has achieved global recognition by offering consumers leading-edge Scandinavian furniture at affordable prices. IKEA is delivering value to consumers who are ________
A) money constrained
B) time constrained
C) brand constrained
D) value constrained
E) self-concept constrained
A
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In marketing research, attitudinal data obtained from rating scales are often treated as ________ data
A) nominal B) ordinal C) interval D) ratio
Lucinda implements guidelines and provides information about what is expected for her employees. She also makes decisions without asking for suggestions from others. What type of leader is Lucinda?
A. directive B. transactional C. visionary D. empowering
Money objections do not include economic excuses.
Answer the following statement true (T) or false (F)
A company's current assets are $23,620, its quick assets are $14,000 and its current liabilities are $14,200. Its quick ratio equals:
A. 1.67. B. 2.68. C. 1.68. D. 0.99. E. 1.00.