For today’s PR professionals, what is the primary goal of PR?

a. setting strategic business goals for a client
b. engaging in personal transactions
c. building public trust in a client
d. establishing brand equity


c. building public trust in a client

Communication & Mass Media

You might also like to view...

There is no way to manage communication apprehension if you are born with it

Indicate whether the statement is true or false

Communication & Mass Media

What theory contains a key premise that children learn gender-related behavior primarily by modeling their parents and peers?

A. cognitive development theory B. gender transcendence theory C. gender schema theory D. social learning theory

Communication & Mass Media

Briefly explain the various stages of credibility as it applies to a speaker

What will be an ideal response

Communication & Mass Media

Which of the following statements about the preview type of transition is true?

A. Previews do not present any new information. B. Previews compose the heart of your speech. C. Previews are single words. D. Previews are always full sentences.

Communication & Mass Media