The three stages of socialization are
A. anticipatory, acceptance, and adaptation.
B. anticipatory, encounter, and understanding and adaptation.
C. learning, comprehending, and accepting.
D. encountering, resisting, and accepting.
E. assessment, understanding, and acceptance and adaptation.
Answer: B
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Many believe that customer focus does not help to create better or new products. This belief rests on which of the following ideas?
A) Such new product developments decrease the chances of success. B) Customers do not consider the cost of design when suggesting. C) Customers are at times unaware of what they really want. D) It increases the cost of testing a product or service. E) Having too much customer focus leads to a negative brand image.
________ is best to use to determine how strongly sales are related to advertising expenditures
A) Multiple regression analysis B) Partial correlation coefficient C) ANOVA D) Product moment correlation (r)
Any influence on the product and supplier choice is an organizational factor. The primary organizational factor is ________.
A. psychographic segmentation B. database marketing C. risk tolerance D. organizational learning E. customer-relationship management
The centerpiece of Cognizant Technology Solution's operations is the company's innovative ________________ business model.
A. insource-outsource B. offshore-onshore C. global-local D. foreign-domestic