Mars Inc., a manufacturer of cat food in Texas, places an ad in a publication aimed at veterinarians. The ad explains why they should recommend Mars's cat food to the owners of the cats they treat. This scenario is an illustration of
A. a promotional push strategy.
B. a bait marketing strategy.
C. demographic segmentation.
D. a loyalty marketing strategy.
E. a promotional pull strategy.
Answer: A
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The Supreme Court has held that the content of offensive speech may not be forbidden but that it may be restricted by the government.
Answer the following statement true (T) or false (F)
The following quote best describes ________. "The marvels of modern technology include the development of a soda can which, when discarded, will last forever, and a car, which when properly cared for, will rust out in two or three years."
A) planned obsolescence B) product failure C) deceptive promotions D) deceptive packaging E) excessive markups
Employees should be encouraged to do all of the following except
a. Participate in the management of their own performance b. Keep their own performance records c. Meet regularly with the supervisor to discuss performance successes and challenges d. File grievances when they are not happy about a performance evaluation
Porches & Verandas, Inc, agrees to build a screen porch for Quinn, but fails to complete the job. Quinnhires Ramadas, Inc, to finish the project. Quinn may recover from Porches & Verandas A) the contract price less costs of materials and labor
B) the contract price. C) the costs needed to complete construction. D) profits plus the costs incurred up to the time of the breach.