Tatum is a sales representative for a gourmet cookware manufacturer. Tatum's marketing plan for a store that would be a logical retail outlet for her products should include:

A. a purchase order based on a seller benefit plan.
B. how the reseller will promote the cookware once purchased.
C. the business proposition which the retailer will adhere to.
D. how the retailer can adopt the role of end-user.
E. how ultimate consumers should correctly dispose of old kitchen tools.


Answer: B

Business

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