Which of the following are the two key factors to achieving alignment?
A. Supply chain members and consumers
B. Power and trust
C. Inputs and outputs
D. Flexibility and control
Answer: B
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Marketing planning is followed by the ________, which details how the plan will be carried out, outlining the day-to-day execution
A) operational plan B) time line C) SWOT analysis D) strategic plan E) marketing metric
________ is a major issue faced by companies when implementing enterprise systems
A) The failure of applications to communicate and share data with each other B) The failure to incorporate accounting and human resource applications C) The lack of a centralized database where important data such as metadata can be stored D) The gap between the requirements of an organization and the capabilities of an application
__________ is a performance review system in which all employees within a business unit are ranked against one another.
A. Standard curve B. Forced ranking C. Unit grading D. Normal distribution E. 360-degree assessment
Danielle, a graduate in fashion technology, always found it tough to find clothes for her as she belonged to the category of plus-size. Hence, she launched her clothing brand Taurus Trends that catered to the needs of plus-size and extremely tall women. In future, if other clothing brands begin to cater to the same target market as does Taurus Trends, they will be considered as the firm's _____.
A. strategic partners B. indirect competition C. equity partners D. direct competition