Which shopping orientation has the highest price sensitivity?
a. status-oriented consumers
b. personalizing consumers
c. economic consumers
d. assortment-oriented consumers
c
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Outline the steps involved in business unit strategic-planning process
What will be an ideal response?
Subcultures refer to
A. subgroups within the larger national culture, whose values and beliefs are diametrically opposed to foreign cultures. B. groups within organizations whose values and beliefs influence the corporate culture. C. stakeholder groups outside an organization whose values and beliefs are contrary to the corporate culture. D. the designation given to people between the ages of 13 and 24 whose values and beliefs are not yet fully formed but are still influenced both by their families and society. E. subgroups within the larger, or national, culture with unique values, ideas, and attitudes.
Which type of segmentation can center on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?
A) usage occasions B) psychographic C) needs D) demographic E) geotargeting
______ is(are) useful if you need to show something that is too large or small to bring to a presentation.
a. Text b. Graphs c. Models d. Photographs