Discuss the advantages and disadvantages of partnerships
What will be an ideal response?
Answer: Advantages of partnerships include their ability to grow with the addition of new talent and money, ease of organization, and independent legal status. Disadvantages are unlimited liability, potential lack of continuity, difficulty of transferring ownership, and little or no guidance for resolving internal conflicts.
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Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short-term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade?
A) advertising B) public relations C) sales promotion D) events and experiences E) personal selling
A(n) ________ is a tool management uses to assess the potential of a firm's business portfolio. It helps management decide how to allocate resources among the firm's current SBUs
A) SWOT analysis B) portfolio analysis C) value chain D) operational plan E) compatibility assessment
There is a direct relationship between the complexity of a production process and overhead costs
Indicate whether the statement is true or false
Goal-setting theory was developed and validated by ______.
a. Adams and Skinner b. Herzberg and Maslow c. Vroom and McClelland d. Locke and Latham