The “baby Bells” were a result of _______________
a) the need to compete with the rising use of cell phones
b) increased demand for phone apps necessitating small start-up programmers
c) the 1984 AT&T divestiture
d) the reallocation of the UHF spectrum space
Answer: C
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Developing a questionnaire is a difficult task, especially for beginners. According to your text, which of the following is a guideline for constructing a useful questionnaire?
A) Keep the questionnaire as brief as possible. B) Provide respondents enough responses to gather all possible answers. C) Include more questions than you need to be sure that participants are responding diligently. D) Distribute the questionnaire to all possible outlets. E) Keep the instructions ambiguous, as it is important for participants to make sense of the questions for themselves.
Broadcast copy is prepared for:
a. the listener b. the viewer c. the announcer
Ethnography is best described as the
A. collection of data with the researcher in the role of the complete observer. B. study of a large number of similar communication events. C. study of communication in its natural environment. D. study of communication phenomena which have been fully explored. E. holistic description of interactants in their cultural or subcultural environment.
If educational theories are fallible interpretations of social phenomena,
A. then these theories are no more reliable than any other interpretations. B. then they need to be subjected to careful critical investigation in order to understand their strengths and weaknesses. C. then they should be ignored in favor of practical knowledge. D. then these theories are no more reliable than any other interpretations, and they need to be subjected to careful critical investigation in order to understand their strengths and weaknesses